Mirrored from LetsCEO.com

Lance Ulin
4 min readJun 20, 2021

CONTENT IS KING

  • Write eye catching headlines
  • Right away you should look to state what your article is about and to demonstrate value to your reader
  • Plan your posts
  • Be sure to have a content strategy in place in order to deliver the right conent to the right audience
  • Do your research
  • Research your posts, studies show that blog posts that are at least 1500 words receive nearly 200% more views
  • Use outlines
  • Use outlines for quick consistent posts that can be used on a large scale optimized across all platforms
  • Utilize images and infographics
  • Studies have shown that the average blog reader’s attention span is approx. 7 seconds

CONSISTENCY IS KEY

  • Content posting schedule
  • Create a daily and weekly schedule of when and what you will post
  • Experiment with different times of day
  • Don’t be afraid to change things up if you are not getting the results you need
  • Use a weekly posting template
  • Keep track of what you post about so that you don’t become repetitive and dull
  • Do NOT stop posting
  • Disappearing for any length of time can kill your engagement with your audience as well as your SEO
  • Add in “special events”
  • Change up the weekly and daily formulas from time to time in order to keep your audience engaged

SEARCH ENGINE OPTIMIZATION

  • Research your keyword
  • It is important to know the keyword you plan to build your blog around and how your keyword ranks
  • Optimize your blog for your keyword
  • Utilize your keyword across the entirety of your blog: in the title, first paragraph of post, links, images, and attributes
  • Optimize your blog for search engines
  • How to achieve this: have a contact page, get HTTPS, add a sitemap, fix broken links, no duplicated content
  • Use SEO tools and/or Plugins
  • I personally use Yoast for WP. SEO tools will help optimize and track your sites performance in search results and so much more
  • Keep an eye on your analytics
  • There many tools you can use to track your site’s analytics, the most common of which is Google Analytics

UTILIZE SOCIAL MEDIA

  • Post across multiple platforms
  • At minimum you should be posting on Facebook, Twitter, and LinkedIn (I like mirroring on Medium too)
  • Automate your posts
  • Use automated social media tools to automate your posts across all of your accounts
  • Engage with your audiences
  • Respond to tweets and comments, participate in events and giveaways across different platforms
  • Targeted advertising
  • Utilize each platforms advertising in order to connect with your audience and drive them to your site
  • Mirror blog posts
  • Mirror your blog posts across other blog hosting sites
  • Lead Generation
  • Use social media to gather contact info on your followers and use data help shape buyer persona

EMAILING YOUR FOLLOWERS

  • Capture follower emails
  • Utilize some kind of form to capture your followers emails (I use a weekly newsletter sign-up)
  • Use a weekly newsletter
  • A weekly newsletter is a great way to stay in contact with and engage your followers
  • Utilize an e-mail oriented CRM
  • A must have if you are going to be collecting and contacting your followers via email
  • Segment your audience
  • Know where each member of your audience is in your funnel
  • Send featured products
  • Send featured products, sales, and giveaways to your contact lists
  • Update your followers on news and events
  • Take advantage of your contact lists by utilizing emails to self promote product news and events

TRY CONVERTKIT NOW

TRY CONVERTKIT NOW

GUEST BLOG ON OTHER SITES

  • Utilize more than one blog site
  • This helps increase your web presence and enables you to interact and network with other bloggers
  • Reach out to other similar blogs
  • Reach out to blogs similar to yours about guest posting, they may do the say to you in the future
  • know your competition
  • Research the other bloggers in your niche; who are they and what are they doing successfully
  • Grow your presence
  • Expand your audience by guest posting to another blog you open yourself up to an entire new audience
  • Appear on podcasts
  • There a lot of small niche podcasts that you certainly inquire about appearing on to help build your brand

BUILDING BACKLINKS

WWW.LETSCEO.COM

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